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Choose a Plan

Your Unlimited White-Label Cornerstone Development Partner.

High-fidelity Figma to Cornerstone Builder conversions with no quotes, no hourly risk, and no hiring overhead. Scale your agency’s production with a dedicated expert resource.

✓ Unlimited Builds
✓ Unlimited Revisions
✓ Flat Monthly Fee
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Forged for Agencies

Stop Sacrificing Profit to the Development Bottleneck.

Every agency hits the same wall: unpredictable fulfillment. This bottleneck slows launches, erodes client trust, and forces you to carry unnecessary overhead.

The Agency Problem

You're paying for their overhead and meetings, resulting in weeks of delay for a single project.

The Freelancer Problem

They lack specialized mastery in advanced Cornerstone features and often miss deadlines.

The In-House Problem

Fixed salaries, benefits, and constant management time—whether the workload is high or low.

The Cornerstone Smith Advantage

Specialized Capacity On Demand.

I am a plug-and-play Cornerstone resource that integrates directly into your agency’s workflow. No new contracts, no interviews, and no onboarding—whenever you have a project, I'm ready to build.

Unlimited Builds & Revisions

Build your entire backlog without overage fees. Submit as many Figma mockups as you want to your queue. I work through them one by one (or two at a time on Max) until every detail is production-ready.

Reliable Turnaround

Get guaranteed speed you can bank on. Depending on your plan, I deliver production-ready builds in 1–4 business days, moving through your queue with consistent, predictable momentum.

Dedicated Quality Control

I build the "Pro" way—clean class naming, native elements, and logical structures. You get a site that is easy to maintain, light on plugins, and ready for your team to take over instantly.

Full-Stack Platform Mastery

I specialize in advanced Cornerstone architecture—including complex Loopers, ACF integration, and Dynamic Content.

Silent Partner (White Label)

I work entirely behind the scenes. Whether I build on your staging environment or mine, every delivery is unbranded and ready for review.

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Edward Benedict Ursal
Meet Your Cornerstone Smith

Edward Benedict Ursal

I don’t just build with Cornerstone—I’ve lived inside the ecosystem since its infancy.

My journey started in 2017, back when the Pro Theme didn't even exist and I only had X Theme. I became a loyalist early on, and to this day, when a client asks for my recommendation, I choose Pro without blinking.

The "MacGyver" Years

Before Pro became the powerhouse it is today, I was finding ways to make it do the "impossible."

  • Creative Architecture Long before the Layout Builder existed, I was creatively using Global Blocks to architect my own dynamic single-post layouts.
  • Beyond Web Design I’ve pushed the builder into unconventional territory, using it to build the interface for a custom inventory management system.

Deep-Rooted Expertise

From 2017 to early 2021, I had the distinct honor of working alongside the great people at Themeco.

  • Build the Foundation: I helped craft early documentation and answered thousands of support tickets, helping users navigate the theme’s evolution.
  • Official Tutorials: I created tutorial videos for the official Themeco YouTube channel, sharing advanced techniques with the community.
  • Lead Development: I led a team of developers at a digital marketing agency specifically focused on the Pro ecosystem.

Why this matters to your agency:

You aren’t hiring a freelancer who is "guessing" at a template. You are acquiring an expert who has helped document, support, and push the limits of the Pro Theme for over seven years.

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Professional Credibility

Forged for Partnership.

These are the voices of agency owners, marketing directors, and entrepreneurs I have supported over the last 8+ years. Whether through complex $250K+ builds or strategic UI/UX modernizations, our long-term collaborations are built on technical precision and a shared commitment to excellence.

"Ben has been a key part of our team for over four years... As our Lead Development Manager, he’s helped us take on everything from $250K+ complex dev projects to internal platform builds."
Austin Abell
Austin Abell Owner, AboundUp
"What truly sets Ben apart is his rare blend of technical precision and marketing insight. He’s not just executing code—he’s thinking like a strategic growth partner."
Susan Greene
Susan Greene Greene Marketing LLC
"His communication was excellent and his personality was a joy to work with. He suggests ideas to build upon my thoughts, so he became a valuable collaborator in addition to the tech side."
Kara Ryska
Kara Ryska Life Coach & Speaker
How It Works

Your Simple 3-Step Process for
Guaranteed Capacity.

01

Choose Your Plan

Select the subscription that matches your project volume. Once chosen, I will send you a custom invoice for your first month to officially kick off the partnership.

02

Submit Your Mockups

After payment, I manually set up your dedicated build board. Add your Figma or XD mockups and I'll begin forging your priority builds one by one.

03

Receive in 1-4 Days

Receive production-ready builds one by one (or two on Foundry) in 1–4 business days. Your queue stays in constant motion, delivering high-fidelity results directly to your staging environment.

Choose Your Plan
Investment

Choose the Capacity That Matches Your Scale.

Feature Anvil $999/mo Forge $1,999/mo Foundry $3,499/mo
Supported Source Files Figma, XD, PSD, Sketch, Static HTML Figma, XD, PSD, Sketch, Static HTML Figma, XD, PSD, Sketch, Static HTML
White-Label Delivery
Unlimited Revisions
Responsive Design
Speed Optimization
Global Settings (Fonts, Colors, Theme Options)
Page Builder
Header & Footer Builders
Single & Archive Layout Builders —
ACF Setup —
Dynamic Content & Loopers —
Custom Post Types (CPT) —
Form Integration —
Basic WooCommerce Setup — —
Active Build Slots 1 Build at a time 1 Build at a time 2 Builds at a time
Average Turnaround Per Build 3-4 Business Days
(≈ 5-7 Builds / Month)		 1-2 Business Days
(≈ 10-12 Builds / Month)		 1-2 Business Days
(≈ 20-24 Builds / Month)
Subscription Cancel Anytime Cancel Anytime Cancel Anytime
Select Plan Select Plan Select Plan
Anvil $999/mo
  • Supported Source FilesFigma, XD, PSD, Sketch, Static HTML
  • White-Label Delivery
  • Unlimited Revisions
  • Responsive Design
  • Speed Optimization
  • Global Settings
  • Page Builder
  • Header & Footer Builders
  • Single & Archive Layout Builders—
  • ACF Setup—
  • Dynamic Content & Loopers—
  • Custom Post Types (CPT)—
  • Form Integration—
  • Basic WooCommerce Setup—
  • Active Build Slots1 Build at a time
  • Avg. Turnaround Per Build3-4 Business Days
  • SubscriptionCancel Anytime
Select Plan
Most Popular
Forge $1,999/mo
  • Supported Source FilesFigma, XD, PSD, Sketch, Static HTML
  • White-Label Delivery
  • Unlimited Revisions
  • Responsive Design
  • Speed Optimization
  • Global Settings
  • Page Builder
  • Header & Footer Builders
  • Single & Archive Layout Builders
  • ACF Setup
  • Dynamic Content & Loopers
  • Custom Post Types (CPT)
  • Form Integration
  • Basic WooCommerce Setup—
  • Active Build Slots1 Build at a time
  • Avg. Turnaround Per Build1-2 Business Days
  • SubscriptionCancel Anytime
Select Plan
Foundry $3,499/mo
  • Supported Source FilesFigma, XD, PSD, Sketch, Static HTML
  • White-Label Delivery
  • Unlimited Revisions
  • Responsive Design
  • Speed Optimization
  • Global Settings
  • Page Builder
  • Header & Footer Builders
  • Single & Archive Layout Builders
  • ACF Setup
  • Dynamic Content & Loopers
  • Custom Post Types (CPT)
  • Form Integration
  • Basic WooCommerce Setup
  • Active Build Slots2 Builds at a time
  • Avg. Turnaround Per Build1-2 Business Days
  • SubscriptionCancel Anytime
Select Plan
Operational Integrity

Reliability Defined.

Building a site is one thing; managing the complexity of a growing platform is another. These partners speak to the transparency, communication, and technical foresight I bring to every sprint.

"Ben communicates with project-manager-level detail. He is a rare blend of developer and outside-the-box thinker. He lets his yes be yes and his no, no."
Bryan Trueschler Ops Director, AboundUp
"Ben patiently taught me to navigate development through step-by-step videos. He is an invaluable asset to any team, self-sacrificial, capable, and helpful."
Nelly Feldi Creative Ops Manager
"The transformation was not just cosmetic; it gave us a platform that supports our growth and elevates our brand."
Joel Greene President, Condo Hotel Center
Operational Standards

Clear Scope. No Surprises.

What's Included

1. Full-System Implementation

I utilize the complete suite of Cornerstone Power: Custom Headers, Footers, Single Post Layouts, Archive Templates, and 404 pages. I don't just build pages; I forge cohesive site systems.

2. Strategic Component Architecture

I build with your long-term productivity in mind. I utilize Cornerstone Components for recurring elements to ensure site-wide updates from a single source without unnecessary complexity.

3. Advanced Data & Loopers (Forge + Foundry)

For my mid-to-high volume tiers, I bring static designs to life with complex Looper Providers, ACF integration, and Dynamic Content for data-driven builds.

4. Intelligent Responsive Architecture

I translate desktop designs into fluid experiences. Even without mobile mockups, I make the executive calls on stacking logic and scaling to ensure a premium feel on every device.

5. Native Element Optimization

I prioritize native Cornerstone elements over third-party plugins. This keeps the site lightweight, reduces security vulnerabilities, and ensures your stack remains clean.

6. High-Fidelity Design Execution

I respect the 'vibe' of your design, paying obsessive attention to letter spacing, line heights, and subtle interactions that distinguish a custom build.

7. Centralized Build Management

Eliminate email-tag. You'll have access to a dedicated project board where you can submit mockups and track the status of every build in real-time.

8. Visual Feedback & Direct Annotation

Using professional review software, your team can leave comments directly on the live staging site for faster, frictionless QA and revisions.

9. Unlimited Revisions

I am committed to precision. I will refine and adjust your build until it perfectly matches your mockups and meets your agency's standards.

10. White-Label 'Silent' Delivery

Our work is invisible to your client. I use logical, professional naming conventions for all classes and components so your in-house team can step in immediately.

The Boundaries (To Keep Us Fast)

No Core Software Engineering I stay within the builder and front-end layers. While I utilize PHP snippets to extend Looper functionality or ACF logic, I do not build custom plugins, complex APIs, or standalone web applications.
No Third-Party Platform Troubleshooting I can integrate your data (like Lodgify or WooCommerce), but I'm not responsible for configuring the platforms themselves. You provide the functional data source; I build the interface.
No Asset Creation To maintain 1-4 day turnarounds, you provide the Figma/XD files, final copy, and brand assets. I focus 100% on the 'Forge'—turning your vision into code.
No Direct Client Communication I am your silent partner, not your project manager. I work exclusively with your agency team to keep delivery 'silent' and white-labeled.
No "Meeting Bloat" To keep the focus on production, I communicate exclusively via your dedicated board. This ensures every minute of your subscription is spent on your builds, not in a waiting room.
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Got Questions?

Frequently Asked Questions.

Everything you need to know about how my partnership works.

Once you've selected your plan (Anvil, Forge, or Foundry), I'll send a custom invoice for the first month's subscription. After payment is confirmed, I'll manually set up your dedicated project board and invite your team to my review software. Once that's ready, you can immediately begin submitting your first builds.
I prefer to keep the process personal and deliberate. Manual invoicing ensures that I have a direct line of communication from day one and allows me to personally verify that I have the capacity to start your builds immediately before any transaction occurs.
You can add as many builds to your queue as you like. I will work through them one by one (or two at a time on the Foundry plan) to ensure each build gets the focused attention it requires.
A build is any individual component or layout request—ranging from a single landing page to a complex header system or a set of archive templates. I treat each request as a standalone project in your queue.
Most standard builds are delivered within 1-4 business days depending on your plan. Complexity (like advanced Loopers or heavy ACF logic) may affect this, but I'll always keep you updated on the status.
I offer unlimited revisions. I will continue to refine the build until it perfectly matches your provided mockups and meets your agency's quality standards.
Yes. You can pause or cancel your subscription at any time. Since I handle billing manually via invoice, just notify us before your next 30-day cycle begins and I will hold all future invoices.
Yes, Advanced Features (ACF, Loopers) are included in all plans. However, I recommend the Forge or Foundry tiers for these requests to ensure complex logic fits within your expected turnaround times.
Completely. I use logical, professional naming conventions for all classes and components. Our work is invisible to your clients, allowing your in-house team to take credit for a clean, professional build.
I am a Filipino developer who has been serving clients across the US, UK, Canada, and Australia fully remotely since 2012. I bring over a decade of high-level web development experience to every build.
Integrity is a core value here; I currently only accept 2 Foundry clients at a time to maintain my high standards. If I am fully booked, I will be upfront and let you know rather than over-committing. My long-term goal is to build a team of highly trained developers who can provide this same standard of Pro/Cornerstone development.
The Fulfillment Crisis Ends Now.

Stop Quoting.
Start Launching.

Your agency's growth shouldn't be limited by your development capacity. Partner with a former Themeco Insider today.

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